{"id":412,"date":"2010-03-16T11:25:07","date_gmt":"2010-03-16T15:55:07","guid":{"rendered":"https:\/\/cograf.com\/site\/?p=412"},"modified":"2013-05-22T11:02:35","modified_gmt":"2013-05-22T15:32:35","slug":"conferencia-sobre-como-vender-productos-de-mayor-valor","status":"publish","type":"post","link":"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/","title":{"rendered":"Conferencia sobre c\u00f3mo vender productos de \u201cmayor valor\u201d"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1235\" alt=\"cuadro-siembra\" src=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/03\/cuadro-siembra.jpg\" width=\"540\" height=\"400\" srcset=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/03\/cuadro-siembra.jpg 540w, https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/03\/cuadro-siembra-300x222.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<p>El a\u00f1o pasado trabajamos un programa para 1.500 asesores de Seguros Caracas sobre oportunidades para incrementar sus ventas mejorando la atenci\u00f3n al cliente.<\/p>\n<p>Sistematizamos los aprendizajes de esos talleres en una Conferencia que <a href=\"http:\/\/www.cograf.com\/equipo\/gerencia\/jucar.php\">Juan Carlos Jim\u00e9nez<\/a> dict\u00f3 en el marco del evento \u00abIncentivos para Crecer\u00bb, de Seguros Caracas, para asesores en Lecher\u00edas, Car\u00fapano, Matur\u00edn, Puerto Ordaz, Ciudad Bol\u00edvar y Porlamar.<\/p>\n<p>Juan Carlos present\u00f3 paradigmas y prejuicios que impiden argumentos s\u00f3lidos sobre la relaci\u00f3n precio-calidad, para vender productos de \u00abmayor valor\u00bb.<\/p>\n<p>Esto implica una adecuada segmentaci\u00f3n y una acertada comunicaci\u00f3n de los \u00abbeneficios econ\u00f3micos diferenciales\u00bb del producto.<\/p>\n<p><a href=\"https:\/\/cograf.com\/site\/contactenos\/\">Cont\u00e1ctenos<\/a> para m\u00e1s informaci\u00f3n sobre esta conferencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El a\u00f1o pasado trabajamos un programa para 1.500 asesores de Seguros Caracas sobre oportunidades para incrementar sus ventas mejorando la atenci\u00f3n al cliente. Sistematizamos los aprendizajes de esos talleres en una Conferencia que Juan Carlos Jim\u00e9nez dict\u00f3 en el marco&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conferencia sobre c\u00f3mo vender productos de \u201cmayor valor\u201d - Cograf Comunicaciones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conferencia sobre c\u00f3mo vender productos de \u201cmayor valor\u201d - Cograf Comunicaciones\" \/>\n<meta property=\"og:description\" content=\"El a\u00f1o pasado trabajamos un programa para 1.500 asesores de Seguros Caracas sobre oportunidades para incrementar sus ventas mejorando la atenci\u00f3n al cliente. Sistematizamos los aprendizajes de esos talleres en una Conferencia que Juan Carlos Jim\u00e9nez dict\u00f3 en el marco&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/\" \/>\n<meta property=\"og:site_name\" content=\"Cograf Comunicaciones\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-16T15:55:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-05-22T15:32:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/03\/cuadro-siembra.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\/\/cograf.com\/site\/#\/schema\/person\/c39bc410d48e752586eb54f7a1021467\"},\"headline\":\"Conferencia sobre c\u00f3mo vender productos de \u201cmayor valor\u201d\",\"datePublished\":\"2010-03-16T15:55:07+00:00\",\"dateModified\":\"2013-05-22T15:32:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/\"},\"wordCount\":126,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/cograf.com\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/03\/cuadro-siembra.jpg\",\"articleSection\":[\"Cursos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/\",\"url\":\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/\",\"name\":\"Conferencia sobre c\u00f3mo vender productos de \u201cmayor valor\u201d - Cograf Comunicaciones\",\"isPartOf\":{\"@id\":\"https:\/\/cograf.com\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/03\/cuadro-siembra.jpg\",\"datePublished\":\"2010-03-16T15:55:07+00:00\",\"dateModified\":\"2013-05-22T15:32:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#primaryimage\",\"url\":\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/03\/cuadro-siembra.jpg\",\"contentUrl\":\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/03\/cuadro-siembra.jpg\",\"width\":540,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/cograf.com\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conferencia sobre c\u00f3mo vender productos de \u201cmayor valor\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cograf.com\/site\/#website\",\"url\":\"https:\/\/cograf.com\/site\/\",\"name\":\"Cograf Comunicaciones\",\"description\":\"Imagen de marcas\",\"publisher\":{\"@id\":\"https:\/\/cograf.com\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cograf.com\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cograf.com\/site\/#organization\",\"name\":\"Cograf Comunicaciones\",\"url\":\"https:\/\/cograf.com\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/cograf.com\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2020\/10\/logo_cograf_new.jpg\",\"contentUrl\":\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2020\/10\/logo_cograf_new.jpg\",\"width\":501,\"height\":301,\"caption\":\"Cograf Comunicaciones\"},\"image\":{\"@id\":\"https:\/\/cograf.com\/site\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/cograf.com\/site\/#\/schema\/person\/c39bc410d48e752586eb54f7a1021467\",\"name\":\"Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/cograf.com\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2ac110c51a120abfa9c2bb84f3d4ca9d2ea0f76163961ce500243a5afab5e3d1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2ac110c51a120abfa9c2bb84f3d4ca9d2ea0f76163961ce500243a5afab5e3d1?s=96&d=mm&r=g\",\"caption\":\"Editor\"},\"url\":\"https:\/\/cograf.com\/site\/author\/itadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conferencia sobre c\u00f3mo vender productos de \u201cmayor valor\u201d - Cograf Comunicaciones","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/","og_locale":"es_ES","og_type":"article","og_title":"Conferencia sobre c\u00f3mo vender productos de \u201cmayor valor\u201d - Cograf Comunicaciones","og_description":"El a\u00f1o pasado trabajamos un programa para 1.500 asesores de Seguros Caracas sobre oportunidades para incrementar sus ventas mejorando la atenci\u00f3n al cliente. Sistematizamos los aprendizajes de esos talleres en una Conferencia que Juan Carlos Jim\u00e9nez dict\u00f3 en el marco&hellip;","og_url":"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/","og_site_name":"Cograf Comunicaciones","article_published_time":"2010-03-16T15:55:07+00:00","article_modified_time":"2013-05-22T15:32:35+00:00","og_image":[{"width":540,"height":400,"url":"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/03\/cuadro-siembra.jpg","type":"image\/jpeg"}],"author":"Editor","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Editor","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#article","isPartOf":{"@id":"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/"},"author":{"name":"Editor","@id":"https:\/\/cograf.com\/site\/#\/schema\/person\/c39bc410d48e752586eb54f7a1021467"},"headline":"Conferencia sobre c\u00f3mo vender productos de \u201cmayor valor\u201d","datePublished":"2010-03-16T15:55:07+00:00","dateModified":"2013-05-22T15:32:35+00:00","mainEntityOfPage":{"@id":"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/"},"wordCount":126,"commentCount":0,"publisher":{"@id":"https:\/\/cograf.com\/site\/#organization"},"image":{"@id":"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#primaryimage"},"thumbnailUrl":"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/03\/cuadro-siembra.jpg","articleSection":["Cursos"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/","url":"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/","name":"Conferencia sobre c\u00f3mo vender productos de \u201cmayor valor\u201d - Cograf Comunicaciones","isPartOf":{"@id":"https:\/\/cograf.com\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#primaryimage"},"image":{"@id":"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#primaryimage"},"thumbnailUrl":"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/03\/cuadro-siembra.jpg","datePublished":"2010-03-16T15:55:07+00:00","dateModified":"2013-05-22T15:32:35+00:00","breadcrumb":{"@id":"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#primaryimage","url":"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/03\/cuadro-siembra.jpg","contentUrl":"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/03\/cuadro-siembra.jpg","width":540,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/cograf.com\/site\/conferencia-sobre-como-vender-productos-de-mayor-valor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/cograf.com\/site\/"},{"@type":"ListItem","position":2,"name":"Conferencia sobre c\u00f3mo vender productos de \u201cmayor valor\u201d"}]},{"@type":"WebSite","@id":"https:\/\/cograf.com\/site\/#website","url":"https:\/\/cograf.com\/site\/","name":"Cograf Comunicaciones","description":"Imagen de marcas","publisher":{"@id":"https:\/\/cograf.com\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cograf.com\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/cograf.com\/site\/#organization","name":"Cograf Comunicaciones","url":"https:\/\/cograf.com\/site\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cograf.com\/site\/#\/schema\/logo\/image\/","url":"https:\/\/cograf.com\/site\/wp-content\/uploads\/2020\/10\/logo_cograf_new.jpg","contentUrl":"https:\/\/cograf.com\/site\/wp-content\/uploads\/2020\/10\/logo_cograf_new.jpg","width":501,"height":301,"caption":"Cograf Comunicaciones"},"image":{"@id":"https:\/\/cograf.com\/site\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/cograf.com\/site\/#\/schema\/person\/c39bc410d48e752586eb54f7a1021467","name":"Editor","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cograf.com\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2ac110c51a120abfa9c2bb84f3d4ca9d2ea0f76163961ce500243a5afab5e3d1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ac110c51a120abfa9c2bb84f3d4ca9d2ea0f76163961ce500243a5afab5e3d1?s=96&d=mm&r=g","caption":"Editor"},"url":"https:\/\/cograf.com\/site\/author\/itadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/posts\/412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/comments?post=412"}],"version-history":[{"count":0,"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/posts\/412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/media\/1235"}],"wp:attachment":[{"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/media?parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/categories?post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/tags?post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}