{"id":391,"date":"2010-05-14T11:05:24","date_gmt":"2010-05-14T15:35:24","guid":{"rendered":"https:\/\/cograf.com\/site\/?p=391"},"modified":"2013-06-18T09:25:20","modified_gmt":"2013-06-18T13:55:20","slug":"identidad-e-imagen-corporativa","status":"publish","type":"post","link":"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/","title":{"rendered":"Identidad e Imagen Corporativa"},"content":{"rendered":"

\"UMA\"<\/p>\n

El pasado 10 de mayo, Juan Carlos Jim\u00e9nez fue invitado a dictar una conferencia en la Universidad Monte\u00e1vila<\/a>, sobre identidad e imagen corporativa.<\/p>\n

La actividad fue concebida para egresados de esta instituci\u00f3n educativa caraque\u00f1a, que hacen una especializaci\u00f3n en comunicaci\u00f3n organizacional.<\/p>\n

Dos de los mensajes claves de la conferencia: 1) No se suele tener una visi\u00f3n muy clara de la naturaleza sociol\u00f3gica de la imagen de una marca.<\/p>\n

Cuando se habla de imagen se suele cometer el error de creer que se trata simplemente del efecto de la publicidad; y 2) En los \u00faltimos 20 a\u00f1os han surgido marcas con una excelente reputaci\u00f3n p\u00fablica a escala mundial, sin utilizar medios tradicionales de publicidad, como la TV, radio o impresos.<\/p>\n

Vea las l\u00e1minas de apoyo did\u00e1ctico<\/a> en SlideShare.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

El pasado 10 de mayo, Juan Carlos Jim\u00e9nez fue invitado a dictar una conferencia en la Universidad Monte\u00e1vila, sobre identidad e imagen corporativa. La actividad fue concebida para egresados de esta instituci\u00f3n educativa caraque\u00f1a, que hacen una especializaci\u00f3n en comunicaci\u00f3n…<\/p>\n","protected":false},"author":1,"featured_media":1198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[32],"class_list":["post-391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos","tag-cursos","entry","has-media"],"yoast_head":"\nIdentidad e Imagen Corporativa - Cograf Comunicaciones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identidad e Imagen Corporativa - Cograf Comunicaciones\" \/>\n<meta property=\"og:description\" content=\"El pasado 10 de mayo, Juan Carlos Jim\u00e9nez fue invitado a dictar una conferencia en la Universidad Monte\u00e1vila, sobre identidad e imagen corporativa. La actividad fue concebida para egresados de esta instituci\u00f3n educativa caraque\u00f1a, que hacen una especializaci\u00f3n en comunicaci\u00f3n…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/\" \/>\n<meta property=\"og:site_name\" content=\"Cograf Comunicaciones\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-14T15:35:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-06-18T13:55:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/05\/UMA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\/\/cograf.com\/site\/#\/schema\/person\/c39bc410d48e752586eb54f7a1021467\"},\"headline\":\"Identidad e Imagen Corporativa\",\"datePublished\":\"2010-05-14T15:35:24+00:00\",\"dateModified\":\"2013-06-18T13:55:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/\"},\"wordCount\":141,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/cograf.com\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/05\/UMA.jpg\",\"keywords\":[\"Cursos\"],\"articleSection\":[\"Cursos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/\",\"url\":\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/\",\"name\":\"Identidad e Imagen Corporativa - Cograf Comunicaciones\",\"isPartOf\":{\"@id\":\"https:\/\/cograf.com\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/05\/UMA.jpg\",\"datePublished\":\"2010-05-14T15:35:24+00:00\",\"dateModified\":\"2013-06-18T13:55:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#primaryimage\",\"url\":\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/05\/UMA.jpg\",\"contentUrl\":\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/05\/UMA.jpg\",\"width\":540,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/cograf.com\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Identidad e Imagen Corporativa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cograf.com\/site\/#website\",\"url\":\"https:\/\/cograf.com\/site\/\",\"name\":\"Cograf Comunicaciones\",\"description\":\"Imagen de marcas\",\"publisher\":{\"@id\":\"https:\/\/cograf.com\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cograf.com\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cograf.com\/site\/#organization\",\"name\":\"Cograf Comunicaciones\",\"url\":\"https:\/\/cograf.com\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/cograf.com\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2020\/10\/logo_cograf_new.jpg\",\"contentUrl\":\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2020\/10\/logo_cograf_new.jpg\",\"width\":501,\"height\":301,\"caption\":\"Cograf Comunicaciones\"},\"image\":{\"@id\":\"https:\/\/cograf.com\/site\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/cograf.com\/site\/#\/schema\/person\/c39bc410d48e752586eb54f7a1021467\",\"name\":\"Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/cograf.com\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2ac110c51a120abfa9c2bb84f3d4ca9d2ea0f76163961ce500243a5afab5e3d1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2ac110c51a120abfa9c2bb84f3d4ca9d2ea0f76163961ce500243a5afab5e3d1?s=96&d=mm&r=g\",\"caption\":\"Editor\"},\"url\":\"https:\/\/cograf.com\/site\/author\/itadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Identidad e Imagen Corporativa - Cograf Comunicaciones","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/","og_locale":"es_ES","og_type":"article","og_title":"Identidad e Imagen Corporativa - Cograf Comunicaciones","og_description":"El pasado 10 de mayo, Juan Carlos Jim\u00e9nez fue invitado a dictar una conferencia en la Universidad Monte\u00e1vila, sobre identidad e imagen corporativa. La actividad fue concebida para egresados de esta instituci\u00f3n educativa caraque\u00f1a, que hacen una especializaci\u00f3n en comunicaci\u00f3n…","og_url":"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/","og_site_name":"Cograf Comunicaciones","article_published_time":"2010-05-14T15:35:24+00:00","article_modified_time":"2013-06-18T13:55:20+00:00","og_image":[{"width":540,"height":400,"url":"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/05\/UMA.jpg","type":"image\/jpeg"}],"author":"Editor","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Editor","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#article","isPartOf":{"@id":"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/"},"author":{"name":"Editor","@id":"https:\/\/cograf.com\/site\/#\/schema\/person\/c39bc410d48e752586eb54f7a1021467"},"headline":"Identidad e Imagen Corporativa","datePublished":"2010-05-14T15:35:24+00:00","dateModified":"2013-06-18T13:55:20+00:00","mainEntityOfPage":{"@id":"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/"},"wordCount":141,"commentCount":0,"publisher":{"@id":"https:\/\/cograf.com\/site\/#organization"},"image":{"@id":"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#primaryimage"},"thumbnailUrl":"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/05\/UMA.jpg","keywords":["Cursos"],"articleSection":["Cursos"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/","url":"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/","name":"Identidad e Imagen Corporativa - Cograf Comunicaciones","isPartOf":{"@id":"https:\/\/cograf.com\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#primaryimage"},"image":{"@id":"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#primaryimage"},"thumbnailUrl":"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/05\/UMA.jpg","datePublished":"2010-05-14T15:35:24+00:00","dateModified":"2013-06-18T13:55:20+00:00","breadcrumb":{"@id":"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#primaryimage","url":"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/05\/UMA.jpg","contentUrl":"https:\/\/cograf.com\/site\/wp-content\/uploads\/2010\/05\/UMA.jpg","width":540,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/cograf.com\/site\/identidad-e-imagen-corporativa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/cograf.com\/site\/"},{"@type":"ListItem","position":2,"name":"Identidad e Imagen Corporativa"}]},{"@type":"WebSite","@id":"https:\/\/cograf.com\/site\/#website","url":"https:\/\/cograf.com\/site\/","name":"Cograf Comunicaciones","description":"Imagen de marcas","publisher":{"@id":"https:\/\/cograf.com\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cograf.com\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/cograf.com\/site\/#organization","name":"Cograf Comunicaciones","url":"https:\/\/cograf.com\/site\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cograf.com\/site\/#\/schema\/logo\/image\/","url":"https:\/\/cograf.com\/site\/wp-content\/uploads\/2020\/10\/logo_cograf_new.jpg","contentUrl":"https:\/\/cograf.com\/site\/wp-content\/uploads\/2020\/10\/logo_cograf_new.jpg","width":501,"height":301,"caption":"Cograf Comunicaciones"},"image":{"@id":"https:\/\/cograf.com\/site\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/cograf.com\/site\/#\/schema\/person\/c39bc410d48e752586eb54f7a1021467","name":"Editor","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cograf.com\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2ac110c51a120abfa9c2bb84f3d4ca9d2ea0f76163961ce500243a5afab5e3d1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ac110c51a120abfa9c2bb84f3d4ca9d2ea0f76163961ce500243a5afab5e3d1?s=96&d=mm&r=g","caption":"Editor"},"url":"https:\/\/cograf.com\/site\/author\/itadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/posts\/391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/comments?post=391"}],"version-history":[{"count":0,"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/posts\/391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/media\/1198"}],"wp:attachment":[{"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/media?parent=391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/categories?post=391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cograf.com\/site\/wp-json\/wp\/v2\/tags?post=391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}