{"id":2850,"date":"2022-05-16T13:39:01","date_gmt":"2022-05-16T18:09:01","guid":{"rendered":"https:\/\/cograf.com\/site\/?p=2850"},"modified":"2022-08-18T18:06:39","modified_gmt":"2022-08-18T22:36:39","slug":"asesoramos-a-las-empresas-para-formular-su-plan-de-mercadeo","status":"publish","type":"post","link":"https:\/\/cograf.com\/site\/asesoramos-a-las-empresas-para-formular-su-plan-de-mercadeo\/","title":{"rendered":"Asesoramos a las empresas para formular su Plan de Mercadeo"},"content":{"rendered":"<p>Para generar m\u00e1s y mejores oportunidades para sus negocios, en Cograf asesoramos a las empresas en la formulaci\u00f3n de un Plan de Mercadeo que se sustente en criterios pr\u00e1cticos y metodolog\u00edas c\u00f3nsonas con las necesidades espec\u00edficas de cada organizaci\u00f3n, de acuerdo con las realidades de su entorno, mercado, capacidades, necesidades y expectativas.<\/p>\n<p>Con nuestro m\u00e9todo proporcionamos enfoque y direcci\u00f3n a las acciones de los l\u00edderes de la directiva para construir una visi\u00f3n global de sus retos y oportunidades de mercadeo. De esta manera les ayudamos a alinear y fortalecer el esfuerzo de todo el talento humano de su organizaci\u00f3n.<\/p>\n<p>Tambi\u00e9n ayudamos a establecer criterios estrat\u00e9gicos para identificar prioridades y tomar decisiones sobre las tareas de mercadeo en el corto y mediano plazo.<\/p>\n<p>Nuestro esquema de trabajo se desarrolla en 4 etapas hasta llegar a la versi\u00f3n final del plan, el cual presentamos a la empresa en un documento que contiene:<\/p>\n<ul>\n<li>Definici\u00f3n de los segmentos de clientes clave, sus verdaderas necesidades y lo que valoran m\u00e1s.<\/li>\n<li>El prop\u00f3sito esencial del negocio definido en t\u00e9rminos de beneficios a sus clientes.<\/li>\n<li>C\u00f3mo se lleva a cabo ese prop\u00f3sito en t\u00e9rminos de productos, servicios, condiciones y requerimientos.<\/li>\n<li>Valores fundamentales de mercadeo para llevar a cabo ese prop\u00f3sito.<\/li>\n<li>Obst\u00e1culos para cumplir con el prop\u00f3sito (variables internas que controlamos).<\/li>\n<li>Metas de mercadeo en el corto y mediano plazo seg\u00fan cada segmento de clientes clave.<\/li>\n<li>Obst\u00e1culos y desaf\u00edos para lograr las metas (variables internas que controlamos).<\/li>\n<li>Jerarquizaci\u00f3n de objetivos clave para el logro de las metas.<\/li>\n<li>T\u00e1cticas para lograr cada objetivo: acciones espec\u00edficas, prioridades y medios.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Para generar m\u00e1s y mejores oportunidades para sus negocios, en Cograf asesoramos a las empresas en la formulaci\u00f3n de un Plan de Mercadeo que se sustente en criterios pr\u00e1cticos y metodolog\u00edas c\u00f3nsonas con las necesidades espec\u00edficas de cada organizaci\u00f3n, de&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[14,22],"class_list":["post-2850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asesorias","tag-asesoria","tag-mercadeo","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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