{"id":2847,"date":"2021-04-15T20:34:04","date_gmt":"2021-04-16T01:04:04","guid":{"rendered":"https:\/\/cograf.com\/site\/?p=2847"},"modified":"2022-08-18T18:09:08","modified_gmt":"2022-08-18T22:39:08","slug":"metodologia-cograf-para-un-plan-de-mercadeo-personal","status":"publish","type":"post","link":"https:\/\/cograf.com\/site\/metodologia-cograf-para-un-plan-de-mercadeo-personal\/","title":{"rendered":"Metodolog\u00eda Cograf para un Plan de Mercadeo \u00abPersonal\u00bb"},"content":{"rendered":"

En Cograf entendemos y atendemos las necesidades de los profesionales y especialistas que han decidido emprender servicios de consultor\u00eda y necesitan desarrollar estrategias y planes de mercadeo personal que les ayuden a impulsar sus propuestas, a ser productivos, diferenciarse y competir con \u00e9xito en este mercado.<\/p>\n

Nuestros cursos y talleres ofrecen metodolog\u00edas que les ayudar\u00e1n a elaborar un plan pr\u00e1ctico de mercadeo que integre las necesidades y las acciones comerciales de sus negocios como consultores, con una visi\u00f3n global de los retos y oportunidades de mercadeo que tienen por delante.<\/p>\n

Les ayudamos a impulsar sus servicios mediante un conjunto de lineamientos estrat\u00e9gicos que les permitir\u00e1n establecer prioridades y tomar decisiones sobre las tareas de mercadeo en el corto y mediano plazo.<\/p>\n

Nuestro plan de trabajo est\u00e1 conformado por 4 sesiones de 4 horas cada una, durante las cuales identificamos los asuntos clave de tu plan de mercadeo personal y avanzamos por etapas hasta llegar a la versi\u00f3n final del plan.<\/p>\n

Con los resultados de este proceso, elaboramos un documento que contiene:<\/p>\n

    \n
  1. Definici\u00f3n de tus segmentos de clientes claves y sus verdaderas necesidades.<\/li>\n
  2. Factores de decisi\u00f3n de compra de tus clientes y lo que m\u00e1s valoran de tus servicios.<\/li>\n
  3. La misi\u00f3n de tus servicios definida en t\u00e9rminos de los beneficios que ofreces a tus clientes.<\/li>\n
  4. Servicios y productos para llevar a cabo tu misi\u00f3n.<\/li>\n
  5. Fortalezas competitivas para cumplir tu misi\u00f3n.<\/li>\n
  6. Obst\u00e1culos claves para cumplir con tu misi\u00f3n (variables que controlas).<\/li>\n
  7. Metas de mercadeo en el corto y mediano plazo de acuerdo con los segmentos de clientes claves.<\/li>\n
  8. Objetivos que debes lograr para llegar a tu meta.<\/li>\n
  9. Principales retos para lograr esos objetivos.<\/li>\n
  10. Planes y tareas para lograr tus objetivos.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    En Cograf entendemos y atendemos las necesidades de los profesionales y especialistas que han decidido emprender servicios de consultor\u00eda y necesitan desarrollar estrategias y planes de mercadeo personal que les ayuden a impulsar sus propuestas, a ser productivos, diferenciarse y…<\/p>\n","protected":false},"author":1,"featured_media":2848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[14,22],"class_list":["post-2847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asesorias","tag-asesoria","tag-mercadeo","entry","has-media"],"yoast_head":"\nMetodolog\u00eda Cograf para un Plan de Mercadeo "Personal" - Cograf Comunicaciones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cograf.com\/site\/metodologia-cograf-para-un-plan-de-mercadeo-personal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metodolog\u00eda Cograf para un Plan de Mercadeo "Personal" - Cograf Comunicaciones\" \/>\n<meta property=\"og:description\" content=\"En Cograf entendemos y atendemos las necesidades de los profesionales y especialistas que han decidido emprender servicios de consultor\u00eda y necesitan desarrollar estrategias y planes de mercadeo personal que les ayuden a impulsar sus propuestas, a ser productivos, diferenciarse y…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cograf.com\/site\/metodologia-cograf-para-un-plan-de-mercadeo-personal\/\" \/>\n<meta property=\"og:site_name\" content=\"Cograf Comunicaciones\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-16T01:04:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-18T22:39:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2018\/05\/marketing-personal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cograf.com\/site\/metodologia-cograf-para-un-plan-de-mercadeo-personal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cograf.com\/site\/metodologia-cograf-para-un-plan-de-mercadeo-personal\/\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\/\/cograf.com\/site\/#\/schema\/person\/c39bc410d48e752586eb54f7a1021467\"},\"headline\":\"Metodolog\u00eda Cograf para un Plan de Mercadeo \u00abPersonal\u00bb\",\"datePublished\":\"2021-04-16T01:04:04+00:00\",\"dateModified\":\"2022-08-18T22:39:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cograf.com\/site\/metodologia-cograf-para-un-plan-de-mercadeo-personal\/\"},\"wordCount\":302,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/cograf.com\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/cograf.com\/site\/metodologia-cograf-para-un-plan-de-mercadeo-personal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2018\/05\/marketing-personal.jpg\",\"keywords\":[\"Asesor\u00eda\",\"Mercadeo\"],\"articleSection\":[\"Asesor\u00edas\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/cograf.com\/site\/metodologia-cograf-para-un-plan-de-mercadeo-personal\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cograf.com\/site\/metodologia-cograf-para-un-plan-de-mercadeo-personal\/\",\"url\":\"https:\/\/cograf.com\/site\/metodologia-cograf-para-un-plan-de-mercadeo-personal\/\",\"name\":\"Metodolog\u00eda Cograf para un Plan de Mercadeo \\\"Personal\\\" - 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