{"id":2818,"date":"2017-12-01T15:12:50","date_gmt":"2017-12-01T19:42:50","guid":{"rendered":"https:\/\/cograf.com\/site\/?p=2818"},"modified":"2017-12-12T13:02:03","modified_gmt":"2017-12-12T17:32:03","slug":"capacitacion-disenar-plan-practico-mercadeo","status":"publish","type":"post","link":"https:\/\/cograf.com\/site\/capacitacion-disenar-plan-practico-mercadeo\/","title":{"rendered":"Capacitaci\u00f3n para dise\u00f1ar su plan de marketing pr\u00e1ctico"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2745 size-full\" src=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2017\/01\/CursoPlanDeMercadeo-1.jpg\" width=\"537\" height=\"270\" srcset=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2017\/01\/CursoPlanDeMercadeo-1.jpg 537w, https:\/\/cograf.com\/site\/wp-content\/uploads\/2017\/01\/CursoPlanDeMercadeo-1-300x151.jpg 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/p>\n<h3><span style=\"color: #ff6600;\">Haga su plan pr\u00e1ctico de mercadeo<\/span><\/h3>\n<p>Con esta capacitaci\u00f3n <strong>obtendr\u00e1s criterios<\/strong> profesionales para dise\u00f1ar un plan de mercadeo con un sentido pr\u00e1ctico, adaptado a las necesidades y condiciones de tu negocio.<\/p>\n<p>Con un plan de marketing puedes brindarle a tu empresa m\u00e1s potencia en sus comunicaciones y tambi\u00e9n puedes mejorar el dise\u00f1o y la promoci\u00f3n de tus productos o servicios.<\/p>\n<p><span style=\"color: #ff6600;\"><strong>Fecha:<\/strong><\/span> Mi\u00e9rcoles 20 de diciembre 2017.<br \/>\n<span style=\"color: #ff6600;\"><strong>Horario:<\/strong><\/span> De 8:30 am a 5:30 pm.<br \/>\n<span style=\"color: #ff6600;\"><strong>Lugar:<\/strong><\/span> <strong>Santiago de Chile<\/strong>, <a href=\"http:\/\/www.hotelstanford.cl\/contacto-y-mapa.html\" target=\"_blank\" rel=\"noopener\">Hotel Stanford<\/a> (Coronel, 2380, Providencia, 7510101).<strong><br \/>\n<\/strong><\/p>\n<p>Con en este curso aprender\u00e1s lineamientos pr\u00e1cticos para elaborar estrategias y mensajes de venta m\u00e1s efectivos.<\/p>\n<p>Esta <strong>capacitaci\u00f3n es ideal para<\/strong>\u00a0emprendedores, empresarios, gerentes y profesionales independientes que necesitan planificar mejor sus iniciativas de mercadeo para aumentar el \u00e9xito de sus negocios.<\/p>\n<p><strong>(Inscripciones con anticipaci\u00f3n obtienen hasta 20% de descuento).<\/strong><\/p>\n<div align=\"center\">\n<table border=\"0\" width=\"615\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"138\"><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#f67122\" width=\"340\"><span style=\"color: white;\"><strong>Escr\u00edbanos ahora para m\u00e1s informaci\u00f3n y proceso de inscripci\u00f3n:<\/strong><\/span><\/td>\n<td width=\"137\"><\/td>\n<\/tr>\n<tr>\n<td width=\"138\"><\/td>\n<td bgcolor=\"#ededee\" width=\"340\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2821-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"2821\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/site\/wp-json\/wp\/v2\/posts\/2818#wpcf7-f2821-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"2821\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2821-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<p>Nombre y Apellido:\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\nEmail:\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/p>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"\u2013Quiero m\u00e1s informaci\u00f3n\u2013\" \/>\n<\/p><p style=\"display: none !important;\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"140\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/td>\n<td width=\"137\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h4><strong><br \/>\n<span style=\"color: #ff6600;\"> Contenidos que abordaremos en este curso:<\/span><\/strong><\/h4>\n<ol>\n<li>Planificar con sentido pr\u00e1ctico es dise\u00f1ar respuestas anticipadas a obst\u00e1culos predecibles.<\/li>\n<li>El dise\u00f1o de un plan de mercadeo depende de su visi\u00f3n: ventajas del mercadeo orientado al cliente versus al orientado al producto.<\/li>\n<li>Componentes de una estrategia de mercadeo, tanto para la empresa como para sus productos y servicios, con un enfoque orientado al cliente.<\/li>\n<li>Su plan ser\u00e1 un documento que contendr\u00e1 las siguientes definiciones:<br \/>\n&#8211; Perfiles y segmentos de clientes clave para su empresa<br \/>\n&#8211; Verdaderas necesidades que cada segmento de cliente satisface con sus productos.<br \/>\n&#8211; Prop\u00f3sito esencial de su empresa para sus clientes.<br \/>\n&#8211; \u00bfC\u00f3mo se lleva a cabo ese prop\u00f3sito? productos, condiciones, requerimientos, etc.<br \/>\n&#8211; Valores fundamentales de mercadeo para llevar a cabo ese prop\u00f3sito.<br \/>\n&#8211; Obst\u00e1culos para cumplir con el prop\u00f3sito: variables internas.<br \/>\n&#8211; Metas estrat\u00e9gicas de mercadeo en el corto y mediano plazo.<br \/>\n&#8211; Objetivos que se deben lograr para alcanzar esas metas.<br \/>\n&#8211; Obst\u00e1culos para lograr esos objetivos: variables internas.<br \/>\n&#8211; T\u00e1cticas para lograr cada objetivo: acciones espec\u00edficas y medios.<\/li>\n<\/ol>\n<p><em>(Capacitaci\u00f3n disponible en modalidad \u00abin company\u00bb).<\/em><\/p>\n<p><strong>* CUPOS LIMITADOS *<\/strong><\/p>\n<p><strong>* Opciones de inversi\u00f3n (incluyendo IVA):<\/strong><br \/>\n&#8211; Inscripci\u00f3n el d\u00eda del curso, 20 de diciembre: $ 240.000<br \/>\n&#8211; Inscripci\u00f3n antes del 20 de diciembre: $ 216.000 (10% de descuento)<br \/>\n&#8211; Inscripci\u00f3n antes del 12 de diciembre: $ 192.000 (20% de descuento)<br \/>\n&#8211; Estudiantes y grupos de m\u00e1s de 3 personas: 30% de descuento.<br \/>\n<strong>Inversi\u00f3n incluye<\/strong> refrigerio, certificado, material digital de apoyo y libro.<\/p>\n<p><strong><img decoding=\"async\" class=\"alignright size-full wp-image-2746\" src=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2017\/01\/JuanCarlosJimenez.jpg\" alt=\"\" width=\"159\" height=\"164\" \/><\/strong><\/p>\n<p><strong><span style=\"color: #ff6600;\">Facilitador:<\/span> Juan Carlos Jim\u00e9nez. <\/strong>Consultor en comunicaciones estrat\u00e9gicas y marketing desde hace 35 a\u00f1os. Ha trabajado con empresas grandes y peque\u00f1as, privadas y p\u00fablicas, de diversas \u00e1reas. Desde 1990 es Director de Cograf Comunicaciones. Autor de 10 libros relacionados con la comunicaci\u00f3n gerencial. <a href=\"http:\/\/bit.ly\/1T6O6jb\">M\u00e1s informaci\u00f3n sobre Juan Carlos.<\/a><\/p>\n<p><strong><br \/>\n* Para m\u00e1s informaci\u00f3n, ll\u00e1manos al (9) 54141196<\/strong> (tambi\u00e9n WhatsApp),\u00a0<strong>o escr\u00edbenos a <a href=\"mailto:cursos@cograf.com\">cursos@cograf.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Haga su plan pr\u00e1ctico de mercadeo Con esta capacitaci\u00f3n obtendr\u00e1s criterios profesionales para dise\u00f1ar un plan de mercadeo con un sentido pr\u00e1ctico, adaptado a las necesidades y condiciones de tu negocio. Con un plan de marketing puedes brindarle a tu&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,6],"tags":[],"class_list":["post-2818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos","category-mercadeo-publicidad","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Capacitaci\u00f3n para dise\u00f1ar su plan de marketing pr\u00e1ctico - Cograf Comunicaciones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cograf.com\/site\/capacitacion-disenar-plan-practico-mercadeo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capacitaci\u00f3n para dise\u00f1ar su plan de marketing pr\u00e1ctico - Cograf Comunicaciones\" \/>\n<meta property=\"og:description\" content=\"Haga su plan pr\u00e1ctico de mercadeo Con esta capacitaci\u00f3n obtendr\u00e1s criterios profesionales para dise\u00f1ar un plan de mercadeo con un sentido pr\u00e1ctico, adaptado a las necesidades y condiciones de tu negocio. 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