{"id":2738,"date":"2017-01-19T08:30:03","date_gmt":"2017-01-19T13:00:03","guid":{"rendered":"https:\/\/cograf.com\/site\/?p=2738"},"modified":"2017-02-03T13:47:32","modified_gmt":"2017-02-03T18:17:32","slug":"curso-plan-de-mercadeo","status":"publish","type":"post","link":"https:\/\/cograf.com\/site\/curso-plan-de-mercadeo\/","title":{"rendered":"Capacitaci\u00f3n para dise\u00f1ar su plan pr\u00e1ctico de mercadeo"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2745 size-full\" src=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2017\/01\/CursoPlanDeMercadeo-1.jpg\" width=\"537\" height=\"270\" srcset=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2017\/01\/CursoPlanDeMercadeo-1.jpg 537w, https:\/\/cograf.com\/site\/wp-content\/uploads\/2017\/01\/CursoPlanDeMercadeo-1-300x151.jpg 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><br \/>\nParticipe en esta capacitaci\u00f3n y <strong>obtenga criterios<\/strong> profesionales para dise\u00f1ar un plan de mercadeo, cuyo mayor valor es su sentido pr\u00e1ctico inmediato.<\/p>\n<p>Aproveche mejor\u00a0las oportunidades de negocio para su empresa, d\u00e1ndole m\u00e1s potencia a todas sus comunicaciones y mejorando el dise\u00f1o y la promoci\u00f3n de sus productos.<\/p>\n<p><strong>Fecha:<\/strong> Jueves 9 de febrero.<br \/>\n<strong>Horario:<\/strong> De 8:30 am a 5:30 pm.<br \/>\n<strong>Lugar:<\/strong> <strong>Bogot\u00e1<\/strong>, <a href=\"http:\/\/www.nh-hotels.com\/hotel\/nh-bogota-metrotel-royal\/map\" target=\"_blank\">Hotel NH Metrotel Royal<\/a> (Calle 74, N\u00ba 13 27)<\/p>\n<p>Con en este curso usted obtendr\u00e1\u00a0lineamientos pr\u00e1cticos para elaborar estrategias y mensajes de venta m\u00e1s efectivos para su mercado.<\/p>\n<p>Esta <strong>capacitaci\u00f3n es ideal para<\/strong> gerentes, empresarios, emprendedores y profesionales independientes que necesitan influir positivamente en otras personas para vender ideas y productos.<\/p>\n<p><strong>(Inscripciones con anticipaci\u00f3n obtienen hasta 30% de descuento).<\/strong><\/p>\n<div align=\"center\">\n<table border=\"0\" width=\"615\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"138\"><\/td>\n<td style=\"text-align: center;\" bgcolor=\"#f67122\" width=\"340\"><span style=\"color: white;\"><strong>Escr\u00edbanos ahora para el detalle de precios y proceso de inscripci\u00f3n:<\/strong><\/span><\/td>\n<td width=\"137\"><\/td>\n<\/tr>\n<tr>\n<td width=\"138\"><\/td>\n<td bgcolor=\"#ededee\" width=\"340\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2611-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"2611\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/site\/wp-json\/wp\/v2\/posts\/2738#wpcf7-f2611-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"2611\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2611-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<p>Nombre y Apellido:\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\nEmail:\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/p>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"\u2013Quiero m\u00e1s informaci\u00f3n\u2013\" \/>\n<\/p><p style=\"display: none !important;\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"216\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/td>\n<td width=\"137\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h4><strong><br \/>\nContenidos que abordaremos en este curso:<\/strong><\/h4>\n<ol>\n<li>Planificar con sentido pr\u00e1ctico es dise\u00f1ar respuestas anticipadas a obst\u00e1culos predecibles.<\/li>\n<li>El dise\u00f1o de un plan de mercadeo depende de su visi\u00f3n: ventajas del mercadeo orientado al cliente versus al orientado al producto.<\/li>\n<li>Componentes de una estrategia de mercadeo, tanto para la empresa como para sus productos y servicios, con un enfoque orientado al cliente.<\/li>\n<li>Su plan ser\u00e1 un documento que contendr\u00e1 las siguientes definiciones:<br \/>\n&#8211; Perfiles y segmentos de clientes clave para su empresa<br \/>\n&#8211; Verdaderas necesidades que cada segmento de cliente satisface con sus productos.<br \/>\n&#8211; Prop\u00f3sito esencial de su empresa para sus clientes.<br \/>\n&#8211; \u00bfC\u00f3mo se lleva a cabo ese prop\u00f3sito? productos, condiciones, requerimientos, etc.<br \/>\n&#8211; Valores fundamentales de mercadeo para llevar a cabo ese prop\u00f3sito.<br \/>\n&#8211; Obst\u00e1culos para cumplir con el prop\u00f3sito: variables internas.<br \/>\n&#8211; Metas estrat\u00e9gicas de mercadeo en el corto y mediano plazo.<br \/>\n&#8211; Objetivos que se deben lograr para alcanzar esas metas.<br \/>\n&#8211; Obst\u00e1culos para lograr esos objetivos: variables internas.<br \/>\n&#8211; T\u00e1cticas para lograr cada objetivo: acciones espec\u00edficas y medios.<\/li>\n<\/ol>\n<p><em>(Capacitaci\u00f3n disponible en modalidad \u00abin company\u00bb).<\/em><\/p>\n<p><strong><img decoding=\"async\" class=\"alignright size-full wp-image-2746\" src=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2017\/01\/JuanCarlosJimenez.jpg\" alt=\"\" width=\"159\" height=\"164\" \/>Facilitador:\u00a0Juan Carlos Jim\u00e9nez.\u00a0<\/strong>Consultor en comunicaciones estrat\u00e9gicas y marketing desde hace 35 a\u00f1os. Ha trabajado con empresas grandes y peque\u00f1as, privadas y p\u00fablicas, de diversas \u00e1reas. Desde 1990\u00a0es Director de Cograf Comunicaciones. Autor de 10 libros relacionados con la comunicaci\u00f3n gerencial. <a href=\"http:\/\/bit.ly\/1T6O6jb\">M\u00e1s informaci\u00f3n sobre Juan Carlos.<\/a><\/p>\n<p>Capacitaci\u00f3n organizada en alianza con la empresa colombiana\u00a0<a href=\"http:\/\/neosys.com.co\/\">NEOSYS, S.A.S.<\/a> NIT 830.508.862-5. Tel\u00e9fono:\u00a03153490806.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Participe en esta capacitaci\u00f3n y obtenga criterios profesionales para dise\u00f1ar un plan de mercadeo, cuyo mayor valor es su sentido pr\u00e1ctico inmediato. Aproveche mejor\u00a0las oportunidades de negocio para su empresa, d\u00e1ndole m\u00e1s potencia a todas sus comunicaciones y mejorando el&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Curso sobre c\u00f3mo dise\u00f1ar su plan de mercadeo, con sentido pr\u00e1ctico<\/title>\n<meta name=\"description\" content=\"Participe en este curso y aprenda a dise\u00f1ar un plan de mercadeo para su empresa, con sentido pr\u00e1ctico, para darle m\u00e1s potencia a todas sus comunicaciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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