{"id":2699,"date":"2016-11-09T11:13:38","date_gmt":"2016-11-09T15:43:38","guid":{"rendered":"https:\/\/cograf.com\/site\/?p=2699"},"modified":"2016-11-10T08:52:37","modified_gmt":"2016-11-10T13:22:37","slug":"asesoria-especial-marketing-la-caf","status":"publish","type":"post","link":"https:\/\/cograf.com\/site\/asesoria-especial-marketing-la-caf\/","title":{"rendered":"Asesor\u00eda especial de marketing para la CAF"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2700\" src=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2016\/11\/caf.jpg\" alt=\"caf\" width=\"500\" height=\"369\" srcset=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2016\/11\/caf.jpg 500w, https:\/\/cograf.com\/site\/wp-content\/uploads\/2016\/11\/caf-300x221.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>En Cograf Comunicaciones estamos asesorando a la <a href=\"https:\/\/www.caf.com\/\" target=\"_blank\">CAF &#8211; Banco de Desarrollo de Am\u00e9rica Latina<\/a> en el mercadeo de uno de sus servicios institucionales internos, el SICAF, en funci\u00f3n de que sea percibido como un apoyo clave en el desempe\u00f1o y el \u00e9xito de esta organizaci\u00f3n.<\/p>\n<p>En nuestra asesor\u00eda incluimos el apoyo para mercadear este servicio de manera m\u00e1s efectiva. Tambi\u00e9n, en este proceso, desarrollamos sesiones de trabajo sobre el manejo profesional de las objeciones: <a href=\"http:\/\/www.slideshare.net\/jucarjim\" target=\"_blank\">Ver presentaci\u00f3n<\/a><\/p>\n<p>Algunos de los objetivos de nuestra asesor\u00eda a la CAF son ayudar al equipo de profesionales para que:<\/p>\n<ul>\n<li>Tengan los criterios estrat\u00e9gicos necesarios para el mercadeo del servicio.<\/li>\n<li>Definan todos los mensajes claves relacionados con el servicio, desde la perspectiva de los beneficios para los usuarios.<\/li>\n<li>Cuenten con las herramientas de apoyo comunicacional para el mercadeo del servicio en una primera fase de lanzamiento.<\/li>\n<li>Posean la preparaci\u00f3n necesaria en el debido uso de los mensajes y herramientas de mercadeo.<\/li>\n<\/ul>\n<p>Para m\u00e1s informaci\u00f3n sobre nuestros servicios de Entrenamiento y Asesor\u00edas: <a href=\"https:\/\/cograf.com\/site\/contactenos\/\">Cont\u00e1ctenos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Cograf Comunicaciones estamos asesorando a la CAF &#8211; Banco de Desarrollo de Am\u00e9rica Latina en el mercadeo de uno de sus servicios institucionales internos, el SICAF, en funci\u00f3n de que sea percibido como un apoyo clave en el desempe\u00f1o&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[14,22],"class_list":["post-2699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asesorias","tag-asesoria","tag-mercadeo","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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