{"id":2198,"date":"2013-08-20T12:15:46","date_gmt":"2013-08-20T16:45:46","guid":{"rendered":"https:\/\/cograf.com\/site\/?p=2198"},"modified":"2014-01-20T15:04:26","modified_gmt":"2014-01-20T19:34:26","slug":"manual-corporativo-de-marca-banesco","status":"publish","type":"post","link":"https:\/\/cograf.com\/site\/manual-corporativo-de-marca-banesco\/","title":{"rendered":"Manual Corporativo de Marca Banesco"},"content":{"rendered":"<p><a href=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2014\/01\/Banesco.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2200\" alt=\"Banesco\" src=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2014\/01\/Banesco.jpg\" width=\"540\" height=\"346\" srcset=\"https:\/\/cograf.com\/site\/wp-content\/uploads\/2014\/01\/Banesco.jpg 540w, https:\/\/cograf.com\/site\/wp-content\/uploads\/2014\/01\/Banesco-300x192.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p>Para Banesco elaboramos su Manual de Identidad Gr\u00e1fica en un momento muy importante de su trayectoria dado su crecimiento y expansi\u00f3n incluso fuera de las fronteras del pa\u00eds. En Cograf nos especializamos en la edici\u00f3n de este tipo de documento para que constituya una confiable gu\u00eda de orientaci\u00f3n de f\u00e1cil comprensi\u00f3n y cumplimiento.<\/p>\n<p>\u00a0El Manual Corporativo de Identidad Gr\u00e1fica establece las normas y par\u00e1metros de uso de todos sus elementos visuales en distintos medios y aplicaciones. Esta gu\u00eda sistematiza y documenta las pr\u00e1cticas que garantizan la integridad de la imagen visual\u00a0 de una empresa u organizaci\u00f3n y ayuda a que todos sus miembros est\u00e9n debidamente informados y alineados. La falta de coherencia y consistencia en el uso de dichos elementos puede acarrear perjuicios importantes para la integridad, presencia y fuerza de la marca.<\/p>\n<p>En el caso del manual de Banesco, fueron incorporadas tambi\u00e9n normas acerca de nuevos medios como son las redes sociales, facebook y twitter entre otras, con especificaciones no solamente acerca de asuntos gr\u00e1ficos, sino tambi\u00e9n de uso del lenguaje y modos adecuados a la cultura corporativa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para Banesco elaboramos su Manual de Identidad Gr\u00e1fica en un momento muy importante de su trayectoria dado su crecimiento y expansi\u00f3n incluso fuera de las fronteras del pa\u00eds. En Cograf nos especializamos en la edici\u00f3n de este tipo de documento&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[33],"class_list":["post-2198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produccion-grafica","tag-produccion-grafica","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Manual Corporativo de Marca Banesco - Cograf Comunicaciones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cograf.com\/site\/manual-corporativo-de-marca-banesco\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manual Corporativo de Marca Banesco - Cograf Comunicaciones\" \/>\n<meta property=\"og:description\" content=\"Para Banesco elaboramos su Manual de Identidad Gr\u00e1fica en un momento muy importante de su trayectoria dado su crecimiento y expansi\u00f3n incluso fuera de las fronteras del pa\u00eds. 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