{"id":118,"date":"2012-10-03T10:35:32","date_gmt":"2012-10-03T15:05:32","guid":{"rendered":"https:\/\/cograf.com\/site\/?p=118"},"modified":"2013-06-06T13:27:48","modified_gmt":"2013-06-06T17:57:48","slug":"manual-de-identidad-visual-lipesa","status":"publish","type":"post","link":"https:\/\/cograf.com\/site\/manual-de-identidad-visual-lipesa\/","title":{"rendered":"Manual de identidad visual LIPESA"},"content":{"rendered":"<p>La expansi\u00f3n de una organizaci\u00f3n implica decisiones importantes para garantizar la integridad y fortaleza de su sistema de <a href=\"http:\/\/www.cograf.com\/identidad\/\" target=\"_blank\">identidad visual<\/a>, parte esencial de su imagen de marca.<\/p>\n<p>Es el caso de <a href=\"http:\/\/www.lipesa.com\/\" target=\"_blank\">Lipesa<\/a>, una compa\u00f1\u00eda que brinda soluciones qu\u00edmicas productivas desde 1980, la cual ha experimentado una importante expansi\u00f3n en mercados internacionales.<\/p>\n<p>Recientemente dise\u00f1amos para ellos su Manual de Identidad Visual, un documento con normas y procedimientos que orientan el correcto uso de todos sus elementos gr\u00e1ficos.<\/p>\n<p>Es una herramienta que otorga fuerza y poder comunicacional a la marca y permite cumplir con \u00e9xito su posicionamiento.<\/p>\n<p>En Cograf, tras muchos a\u00f1os de experiencia en este tema, nos esmeramos en investigar, identificar, ordenar y sistematizar toda la informaci\u00f3n disponible sobre utilizaci\u00f3n del logotipo, los colores, la tipograf\u00eda, las proporciones de estos elementos y su uso en diversos soportes: papeler\u00eda, documentos, presentaciones, se\u00f1alizaci\u00f3n, avisos, uniformes, etc.<\/p>\n<p>Este Manual es esencial para gerenciar la identidad visual de la empresa y lograr la colaboraci\u00f3n de todos los profesionales, gerentes y trabajadores en velar su estricto cumplimiento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La expansi\u00f3n de una organizaci\u00f3n implica decisiones importantes para garantizar la integridad y fortaleza de su sistema de identidad visual, parte esencial de su imagen de marca. Es el caso de Lipesa, una compa\u00f1\u00eda que brinda soluciones qu\u00edmicas productivas desde&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[33],"class_list":["post-118","post","type-post","status-publish","format-standard","hentry","category-produccion-grafica","tag-produccion-grafica","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Manual de identidad visual LIPESA - Cograf Comunicaciones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cograf.com\/site\/manual-de-identidad-visual-lipesa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manual de identidad visual LIPESA - Cograf Comunicaciones\" \/>\n<meta property=\"og:description\" content=\"La expansi\u00f3n de una organizaci\u00f3n implica decisiones importantes para garantizar la integridad y fortaleza de su sistema de identidad visual, parte esencial de su imagen de marca. 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